Meta Ads & Campaign Design
Course Overview
This social media marketing course specifically targets Meta Platforms like Facebook and Instagram, teaching you to enhance brand engagement and drive conversions. You will develop skills in creating engaging content, executing targeted advertising campaigns, and utilizing analytics to measure their effectiveness. Offered in a flexible hybrid format—both online and on campus—this program equips you to manage social media marketing strategies across various industries, including e-commerce, adapting to diverse client needs. Additionally, we will teach you how to design effective campaigns, including crafting compelling creatives for ad campaigns and designing eye-catching posters. This comprehensive approach will provide you with the skills and knowledge needed to succeed in the dynamic field of social media marketing.
Course Outline
Overview of digital marketing principles, tools, and the importance of online presence for businesses.
Techniques for creating and optimizing ads on these platforms to reach target audiences effectively.
Step-by-step guidance on setting up business pages on Facebook and Instagram, including initial configurations.
Detailed exploration of Facebook's Ads Manager tool for creating, managing, and analyzing ad campaigns.
Instructions on using Facebook's Business Manager to centrally organize and oversee marketing efforts and assets.
Insights into using Facebook's Events Manager for tracking and analyzing interactions with your ads across the web.
Step-by-step guidance on Commerce Manager, By using Commerce Manager, you can effectively run your e-commerce business and drive sales.
Strategies for segmenting and targeting specific groups based on demographics, interests, and behaviors to increase ad effectiveness.
Fundamental principles of ad design and creative strategies to capture attention and engage viewers.
Using Canva as a tool to easily create visually appealing graphics for ad campaigns and social media posts.
Techniques for crafting campaigns specifically designed to drive sales and convert leads into customers.
Methods for using Facebook and Instagram ads to gather leads, focusing on effective call-to-actions and lead magnets.
Overview of various campaign goals beyond sales and leads, such as brand awareness and traffic, and how to achieve them.
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