Overview of e-commerce

Benefits and features of Shopify as an e-commerce platform

Step-by-step guide to setting up an online store

Customizing your store’s design and layout

Techniques for finding profitable products

Understanding market demand and competition

Comparison of business models

Pros and cons of dropshipping and private labeling

How to find and vet suppliers

Negotiating with suppliers for dropshipping and private labeling

Managing product listings

Inventory management

Order fulfillment processes

Introduction to digital marketing strategies for e-commerce

Using social media, email marketing, and SEO to drive traffic and sales

Overview of digital marketing principles, tools, and the importance of online presence for e commerce businesses.

Techniques for creating and optimizing ads on these platforms to reach target audiences effectively.

Step-by-step guidance on setting up business pages on Facebook and Instagram, including initial configurations.

Detailed exploration of Facebook's Ads Manager tool for creating, managing, and analyzing ad campaigns.

Instructions on using Facebook's Business Manager to centrally organize and oversee marketing efforts and assets.

Insights into using Facebook's Events Manager for tracking and analyzing interactions with your ads across the web store.

Step-by-step guidance on Commerce Manager, By using Commerce Manager, you can effectively run your e-commerce business and drive sales.

Strategies for segmenting and targeting specific groups based on demographics, interests, and behaviors to increase ad effectiveness.

Using Canva as a tool to easily create visually appealing graphics for ad campaigns and for shopify store.

Create sales campaigns that resonate with your audience, drive conversions, and contribute to your business's success.

Overview of various campaign goals beyond sales and leads, such as brand awareness and traffic, and how to achieve them.